mVAS Offer Conversion Flows 101: How Affiliates Get Paid
Affiliate Marketing
Guides & Tutorials
What You’ll Learn 🎓
- Direct Billing Conversion Flows
- SMS Billing Conversion Flows
In this guide: We’ll explore the different conversion flows used in mVAS offers, their characteristics, and how they impact your strategies.
Direct Billing Conversion Flows
Also known as Direct Carrier Billing or Direct Operator Billing, this method is popular due to its convenience. Here’s a breakdown:
- Mobile Station International Subscriber Directory Number (MSISDN): A unique identifier linked to the user’s mobile number and SIM card, facilitating charging and authentication by the carrier.
- Requirements:
- Internet Connection
- Carrier Data Connection (2G, 3G, 4G, 5G, or LTE)
- Click Flow Varieties: One-Click, Two-Click, Three-Click flows, and Header Enrichment with PIN Submit.
SMS Billing Conversion Flows
Covering both Mobile Originated (MO) flows:
- Standard MO: Users initiate the transaction through an SMS.
- Click-to-SMS: Clicking a link in an SMS triggers the transaction.
- Click-to-Call: An SMS invites users to call a number to complete the transaction.
- Mobile Terminated (MT) PIN Submit: Users receive an SMS with a PIN they need to enter on a landing page to confirm.
Understanding Conversion Flows
Every mVAS offer runs on a specific conversion flow, influencing:
- Conversion Ease
- Payout Rate
- Landing Page Setup
Navigating these flows is crucial for successful campaigns. Remember that in the world of affiliate marketing, knowledge is power!