PropellerAds Updates: Working Smarter, Scaling Faster
Media Buying
PropellerAds updates will help you work smarter and scale faster.
July 23, 2026
by João Aguiar
3 min read
Table of Contents
- NIKO AI: An AI Agent Inside Your Self-Serve Platform
- NIKO AI Use Cases
- Paid Social Traffic: A New Traffic Source for Social Audiences
- Two Updates Focused on Smarter Campaign Management
Scaling Campaigns Made Easier
Scaling campaigns while managing increased traffic sources, data, and decisions is challenging. The PropellerAds team introduces NIKO AI and Paid Social Traffic to simplify this process.
Launching vs. Scaling Campaigns
While launching campaigns has become easier, scaling them presents a unique challenge:
- More traffic sources to explore
- More data to analyze
- More optimization decisions to make
- Complex workflows with new audiences on multiple platforms
The goal isn’t just increasing traffic but doing so efficiently.
NIKO AI: An AI-Powered Self-Serve Platform
NIKO AI is PropellerAds’ first AI agent, integrated directly into their self-serve platform. Built on 15 years of expertise and powered by Anthropic’s LLM, it automates routine campaign management tasks.
Key Features:
- Creates campaign drafts
- Refines bidding strategies
- Explains recommendations in detail
- No additional setup or integrations required
- Supports users with varying levels of experience
Use Cases:
- Newcomers: Guide through first campaign launch, optimal bidding strategy suggestions.
- Experienced Buyers: Smart campaign drafts, scaling to new GEOs, improving performance, reducing manual optimization, advanced reports on demand.
Paid Social Traffic: A New Traffic Source
PropellerAds also introduces Paid Social Traffic, a new traffic source for social audiences. This update offers targeted advertising opportunities across various social media platforms.