PropellerAds Updates: Working Smarter and Scaling Faster
Media Buying
PropellerAds updates will help you work smarter and scale faster.
July 23, 2026
by João Aguiar
3 min read
Table of Contents
- NIKO AI: An AI Agent Inside Your Self-Serve Platform
- NIKO AI Use Cases
- Paid Social Traffic: A New Traffic Source for Social Audiences
- Two Updates Focused on Smarter Campaign Management
NIKO AI: An AI Agent Inside Your Self-Serve Platform
NIKO AI is the first AI agent launched on a multisource advertising platform, now available directly inside the PropellerAds Self-Serve Platform. Built on 15 years of PropellerAds expertise and powered by Anthropic’s LLM, NIKO AI helps advertisers automate routine campaign management.
From creating campaign drafts to refining bidding strategy, NIKO AI supports advertisers throughout the campaign lifecycle while explaining every recommendation in detail. Since it’s built directly into the platform, there’s no additional setup required. Advertisers simply log in, click “Launch with AI,” and start chatting in natural language.
NIKO AI is designed to cater to users of all experience levels:
- Newcomers: Guide users through launching their first campaign, recommend optimal bidding strategies, and convert currencies into USD.
- Experienced Media Buyers: Create smart campaign drafts, scale campaigns to new regions, improve initial performance, reduce manual optimization, and generate advanced reports on demand.
NIKO AI Use Cases
What NIKO AI Can Do For You:
- For Newcomers: Guide users through their first campaign, recommend bidding strategies, and facilitate currency conversions.
- For Experienced Media Buyers: Automate draft campaigns, scale to new regions, enhance initial performance, minimize manual optimization, and generate on-demand advanced reports.
Learn More About Niko AI
While NIKO AI automates many processes, it never makes changes without your approval.